What is Silk Circle?
Silk Circle is the private world of Silk & Sea – an intimate space created for women who value elegance, connection, and the beauty of considered detail.
At Silk & Sea, we believe loyalty should feel personal, not transactional. That is why we created Silk Circle: a quiet way to thank you for choosing quality, for appreciating refinement, and for being part of our story.
It is a thoughtfully curated loyalty experience for women who are drawn to timeless pieces and meaningful connection. Within Silk Circle, members are invited to enjoy gentle privileges – from birthday surprises and early access to new collections, to intimate gatherings and carefully considered moments of appreciation.
More than a program, Silk Circle is a sense of belonging. A space where attention is personal, gestures are intentional, and every detail is designed to make you feel seen.
What You’ll Love About Being Part of Silk Circle:
Silk Circle is designed to feel effortless, intimate, and personal – an extension of the care you already bring to your choices.
- Earn points with every purchase: A subtle way of acknowledging your loyalty, as you continue to choose pieces that reflect your style, comfort, and sense of self.
- A birthday gift, just for you: A quiet, thoughtful gesture to honor your day – because moments of celebration should feel personal, considered, and meaningful.
- Early access to new collections and experiences: Be the first to discover what is coming next, reserved exclusively for those closest to our world.
- Exclusive member privileges: From private styling sessions to intimate, carefully curated gatherings, we create moments that feel personal, refined, and intentional.
- Silk Circle is more than a loyalty program: It is a way for us to remain close, to honor your presence, and to express gratitude through beauty, detail, and thoughtful connection.
Silk Circle FAQs
What is the Silk Circle?
Silk Circle is the private loyalty and community experience of Silk & Sea—created to celebrate you beyond the fitting room. As a member, you earn points with every purchase, receive thoughtful birthday surprises, and enjoy early access to new collections, experiences, and events.
How do I join?
Joining Silk Circle is simple and complimentary. You can sign up in-store at Zuikertuin Mall or register online through our website. It is effortless to join—and made to feel worth your while from the very beginning.
How do I earn points?
You earn points with every purchase at Silk & Sea, based on your spending. In addition, we occasionally offer bonus points as a gesture of appreciation—for special moments, seasonal events, and your connection to our community.
What can I use my points for?
Your points can be redeemed for exclusive rewards, including private discounts, curated products, and member-only experiences. We regularly update what is available, ensuring your rewards remain meaningful, desirable, and thoughtfully curated.
Do I get anything for my birthday?
Yes. Silk Circle members receive a special birthday gift – thoughtfully chosen and beautifully timed. This may be a curated product, an exclusive offer, or a surprise we feel you will genuinely love. Because celebrating you should always feel personal.
What does “early access” mean?
Early access means being the first to experience what is next. As a Silk Circle member, you are invited to preview and shop new collections, limited-edition pieces, and private events before they are released to the wider audience. You are always one step closer to what is coming.
Is this just a rewards program?
Not at all. Silk Circle is a community – an intimate space that extends beyond rewards. It is where we host private gatherings, personal styling sessions, and meaningful conversations that go beyond lingerie.